Introduction to Paid Social: How to Build Ads That Convert - Live Session with Irene Pessala, Paid Social Consultant
Paid social can feel overwhelming at the start - but it’s one of the most effective growth tools for early-stage founders. In this session, Irene Pessala, Paid Social Consultant with 8+ years of experience, breaks down the essentials of running Meta ads that actually work. Learn why boosting posts falls short, how to navigate Ads Manager, and the core steps to setting up campaigns that convert. Understand how to choose the right objective, target effectively, and create ads that drive real results.






































