Lucy Wayment, co-founder of Welleness, and Lizzie Goswamy, qualified financial adviser, are joining Businettes for a free live workshop on the financial blind spots that quietly cost female founders the most. From pensions and income protection to how you pay yourself as a founder, this session covers the practical, plain-English financial conversation most founders never quite get around to having.

Most founders hire reactively, when something breaks or someone leaves. Rachel Grewal, founder of Rachel Grewal Talent and The Female Founder Agency, has spent 15 years helping early-stage startups do it differently. In this free live workshop, she's sharing her framework for intentional hiring and what Team-Market Fit really means for the stage your business is at right now.

Alla Ouvarova co-founded Two Chicks in 2007 with no business background, no food industry experience and a product nobody in the UK had ever seen before. 18 years, every major supermarket and a successful exit later, she's joining Businettes to share everything she wishes someone had told her at the start.

Elsie Rutterford and Dominika Minarovic scaled BYBI Beauty to 3,000 retail doors across multiple international markets, raised £10m and exited in 2024. In this free live workshop, they're sharing exactly what it takes to get your consumer brand into retail and expand internationally, without overstretching or getting the timing wrong.

Lamees Butt closed her pre-seed round on the back of her personal brand alone. In this free live session, the founder and CEO of RISER is sharing the exact framework behind a personal brand that brings in clients, builds pipelines and opens investor doors.

Kim Innes started Humble Crumble on a market stall with no brand, no budget, and no playbook, and built it into a 5-site London brand that people queue for, post about, and keep coming back to. In this free live session, she's sharing exactly how she thought about visual identity, product development and building a brand with a real point of view from scratch.

A live 60-minute session for female founders who feel uncomfortable talking about money or know they are undercharging but cannot figure out how to change it. Jyotsna Hofmann uses The Rewire Method™ to get to the root of the money mindset patterns that make founders discount before anyone asks, avoid difficult money conversations, and consistently ask for less than their work is worth. This is a live guided rewiring experience built specifically for female founders who are ready to stop undercharging and start having money conversations that feel grounded and clear.

In this session, Lucie Macleod, Founder of Hair Syrup, shares how she turned a Dragons’ Den setback into one of the UK’s fastest-growing beauty brands. Learn how she built real TikTok traction, managed sudden demand, protected her brand from counterfeits, and created a community that genuinely trusts her. Expect practical, honest insights you can apply immediately to any product-based or beauty brand.

In this practical session, Andrea Sommer, CEO & Co-Founder of Hive Founders, shares what truly matters when raising capital: how investors think, what makes founders stand out, and how to approach fundraising with clarity and confidence. You’ll gain actionable insights to position your business strategically and increase your chances of securing funding.

In this practical session, Dr. Vivienne Heyhoe, Certified Exit Planning Advisor and Founder of Wellspring Exit Advisors, shares what truly matters when building a sellable business. You’ll gain actionable insights into what buyers look for, how to reduce owner dependency, and how to create real exit options.

Sales is one of the toughest parts of early-stage entrepreneurship — and also one of the most critical. In this session, Daniel Wardle, founder of the Founder Sales Club and sales coach for Harvard Business School and leading accelerators across Europe, breaks down the 10 most common mistakes founders make when selling. Learn how to pitch confidently, build repeatable processes, and close more deals.

In this workshop we’ll explore how e-Residency works in practice and why it can be a powerful tool for startups in the Businettes network. The workshop is led by Kristiina Kalda and Mats Kuuskemaa, who bring deep expertise in the Estonian startup ecosystem and the e-Residency programme. They will walk you through the fundamentals, key use cases and common misconceptions, from company setup to cross-border operations.

Paid social can feel overwhelming at the start - but it’s one of the most effective growth tools for early-stage founders. In this session, Irene Pessala, Paid Social Consultant with 8+ years of experience, breaks down the essentials of running Meta ads that actually work. Learn why boosting posts falls short, how to navigate Ads Manager, and the core steps to setting up campaigns that convert. Understand how to choose the right objective, target effectively, and create ads that drive real results.

In this session, Jelena Skene, Co-founder of Pressflow, reveals the secrets to creating impactful press campaigns that go beyond media mentions. Learn how to craft compelling press releases, connect with the right journalists, and measure your PR success – all while staying true to your brand's story. With years of experience running a global media network and working with top brands, Jelena offers actionable strategies that will take your PR game to the next level.

In this session, Jolanta Jas, marketing tech expert and founder of MarIIm, will show you how to stop guessing and start testing what really drives growth. Learn how to use free, data-driven tools to identify real demand, test ideas fast, and find out which channels actually work for your business. With her hands-on approach and deep experience in digital growth, Jolanta will help you turn insights into action — and build a smarter, repeatable system for sustainable growth.

In this session, Cien Solon, Co-founder of LaunchLemonade, explores the power of AI Agents and their role in the path toward AGI. Learn how to unlock their potential, use them to boost your skills and productivity, and stay at the forefront of digital innovation. With his expertise in building accessible AI tools, Cien provides actionable insights to help you level up your AI game and prepare for the future.

In this session, Daria Timoshicheva, qualified financial adviser, reveals the strategies to uncover and fix the financial blind spots most female founders miss. Learn how to take control of your income, protection, tax, and wealth planning so you can feel confident and secure in every stage of your business journey. With her expertise in advising entrepreneurs, Daria provides practical tools and insights to help you build a strong financial foundation and create long-term freedom.

In this session, Karina Savoie, founder of The New Way AI, reveals the secrets to integrating AI into your workflows and making it a game-changer for your team. Learn how to map out business processes, identify areas for automation, and implement smart strategies that save time and reduce stress. With years of experience in AI and automation, Karina provides actionable frameworks and tools to help you leverage AI effectively and transform your business operations.

In this session, Caroline Hughes, Co-founder of Hive Founders, will run a Pitch Clinic where 2–4 participants share their decks live and receive actionable feedback. Learn how to properly position your commercial opportunity, avoid common pitfalls, and craft a pitch that hooks investors and gets you into the room.