Most founders are solving problems they don't have yet. Lottie Unwin, founder of Brand Hackers, breaks down nine marketing mistakes she sees on repeat, from vague pain points to scattergun channels, and exactly what to do instead.
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Elsie scaled Bybi Beauty into 3,000+ retail doors worldwide, including Boots, Target and Sephora, before exiting in 2024. In this Businettes Academy session, she shares exactly what it takes to land retail partners, negotiate margins, and know when you're actually ready to expand internationally.
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Founders often put their own finances last while building the business. Lucy Wayment of Welleness.ai and financial adviser Lizzie Goswamy break down five financial blind spots founders overlook, and the one easy step to fix each.
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Alla Ouvarova built Two Chicks from £25,000 into a brand stocked in every UK supermarket, surviving egg price spikes, a COVID-era shelf battle with two competitors, and a 2025 exit to Eurovo Group. In this Businettes AMA, she shares exactly what she wishes she'd known about funding, pricing and retail before she started.
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Learn how to run Meta ads that actually convert. Businettes workshop recap covering creative strategy, campaign setup, targeting, and common mistakes to avoid in 2026.
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A lot of founders talk about AI. Very few use it in a way that genuinely moves revenue, workload and visibility. In this Businettes session, Cien Solon from LaunchLemonade breaks down how to build AI teammates that work like part of your team, not another tool you forget to open. Clear steps, practical examples and one simple starting point for any founder ready to make AI useful instead of overwhelming.
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When Milda Mitkutė co-founded Vinted, it wasn’t a startup — it was a side project with no budget and no business model. In this powerful AMA, she shares what really matters in the early stages: falling in love with the problem, building ugly, moving fast, and knowing when to ask for help. This one’s packed with founder gold.
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Businettes UK is a pan-European community for early-stage female founders, offering practical support, learning, and valuable connections. From bootstrapping your first idea to preparing for investment rounds, Businettes UK helps women-led startups thrive across all industries in Germany, France, and the UK.
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Investor and startup expert Gabriela Matic shares key insights on scaling, capital efficiency, and investor relations. Learn how to deploy funding strategically, build a sustainable go-to-market strategy, and navigate challenges as a female founder. A must-read for entrepreneurs looking to grow smarter!
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We’re excited to announce the launch of Businettes in the UK with our inaugural event in London on November 13th!
This event marks a major step for Businettes, the largest community for female founders across Germany and France, now reaching over 4,000 members.