FEMALE FOUNDER Workshop
The Financial Blind Spots Most Female Founders Don't Know They Have
A Workshop with Lucy Wayment, Co-Founder of Welleness, and Lizzie Goswamy, Financial Adviser DipPFS
(Session in English)
As a founder, you are used to putting everything before yourself. Your team, your clients, your product. Your personal finances sit on the to-do list, somewhere between the urgent and the important, and somehow never quite make it to the top.
The problem is that the years you spend building your business can quietly cost you more than you realise. The pension contributions you are not making. The income protection you do not have. The way you are paying yourself that might not be as tax-efficient as it could be. These are not small things, and most founders only find out about them when it is too late to fix them easily.
This session is here to change that.
Lucy Wayment is the co-founder and CMO of Welleness, the AI-powered financial wellness platform built by women, for women. She spent nearly a decade in fintech and insurtech before founding Welleness because she had lived these exact gaps herself. Joining her is Lizzie Goswamy, a qualified financial adviser with over a decade of experience helping women take control of their financial futures. Lizzie specialises in working with women navigating self-employment, maternity leave, divorce and the bigger financial moments that the traditional advice industry was never really built for.
Together, they are bringing the conversation that most female founders need to have but never quite get around to having.
What you'll take away from this session
What the pension gap for female founders actually looks like, and how dividends, maternity leave and part-time years are affecting yours right now
How to think about income protection as a founder, and what happens to your family and your business if you cannot work
The salary vs dividends question, the tax implications most founders do not fully understand, and how to pay yourself in a way that works for your long-term financial health
What a full financial health picture looks like across all six pillars, and how to start fixing the gaps once you can see them
How to access trusted, female-led financial advice in a way that is actually affordable and built around your life
12pm UK time
1pm FR/DE time
Register for a Zoom call to add timezone-relevant time to your diary.
Exclusive 1-1 Financial Clinics for Businettes Members
Alongside this session, Lizzie is offering a small number of free, confidential 1-1 financial clinics exclusively for Businettes members in the UK. These are 15-minute private calls where you can bring your specific question, whether that's about your pension, how you're paying yourself, income protection, or anything else you have been putting off, and get a straight answer from a qualified female financial adviser who actually understands what it means to be a founder.
Spots are extremely limited. If you want one, book yours before they go.
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is for founders who know their personal finances need attention but have not yet found the time, the confidence, or the right person to help them figure out where to start.
You might be paying yourself via dividends and not fully understanding what that means for your pension. You might not have any income protection in place and not have stopped to think about what would happen to your family and your business if you could not work. You might have taken time out for maternity leave or part-time working and have no idea what that has quietly done to your financial picture.
These are not niche problems. They are the things that come with building a business as a woman, and they rarely get talked about plainly and practically in one place.
Lucy and Lizzie are doing exactly that in this session, without the jargon, without the pressure, and with a free financial health check you can take before you even show up so you know exactly where your gaps are before the conversation starts.
Businettes Community
Businettes is a pan-European community where female founders feel inspired, equipped and supported to succeed. Through action-driven webinars, events and a community that genuinely roots for one another, we bring together women who are serious about building something and want to do it alongside people who get it. Free to join.