FEMALE FOUNDER LIVE TALK
A one hour Ask Me Anything session on building a modern beauty brand from scratch
(Session in English)
Hair Syrup is one of the fastest rising names in haircare. Lucie Macleod has turned it into a brand known for clean formulas, transparent communication and a community that actually trusts her. The products sell out regularly, the content hits millions on TikTok and the brand has picked up multiple beauty awards along the way.
None of this happened overnight. Most people first saw Lucie on Dragons Den, where she was turned down. Instead of letting that moment define the business, she used it to rethink everything. She refined her products, built a clear brand identity and learned how to use TikTok in a way that felt natural rather than forced. As the brand grew, she also had to learn how to manage demand, fix operational gaps quickly and deal with the reality of counterfeit copies appearing online.
In this one hour live Ask Me Anything session, Lucie will answer the questions founders cannot Google their way through.
How she built real traction on TikTok without losing control of the message.
What she wishes she understood about demand planning in the early days.
How she dealt with counterfeits and protected her brand.
Why honesty and transparency became a competitive advantage.
What the beauty awards and external recognition actually changed.
How she managed the pressure of growth while still running a small team.
And what she would do differently if she had to build Hair Syrup again today.
This session is a practical, open conversation led by the questions from the Businettes community. Lucie will speak plainly about what worked, what went wrong and what founders need to know when they decide to build a beauty brand in a world where a single TikTok can change everything.
Save your spot now!
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Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is ideal for female founders and early-stage entrepreneurs building product or beauty brands.
If you want to understand how to create real traction on TikTok, manage sudden demand, protect your brand or simply learn what actually happens behind the scenes of fast growth, this AMA with Lucie Macleod, Founder of Hair Syrup, is for you.
Expect honest insights, practical learnings and clear advice you can apply immediately — from a founder who turned a Dragons’ Den “no” into one of the fastest-rising brands in haircare.
Businettes Community
Whether you're just starting or scaling your business, in the Businettes Community you'll find a strong network of (startup) founders and entrepreneurs at all stages. Exchange ideas on business topics, make valuable connections, and get insights that will help you move forward. Join for free now and expand your network! 🚀