FEMALE FOUNDER LIVE TALK
Your Personal Brand is Your Pipeline: How to Make It Work for Sales, Networking and Fundraising A Workshop with Lamees Butt, Founder & CEO of RISER
(Session in English)
Most founders know they should be working on their personal brand. But between building the product, managing the team and keeping customers happy, it's the first thing that gets pushed to next week. And when it does get attention, it usually means posting on LinkedIn more often and hoping something lands.
This session is about something entirely different.
Lamees Butt is the founder and CEO of RISER, the video-led AI career matchmaking app she describes as "the dating app for careers." Before building RISER, she held senior roles at Salesforce and Mercedes-Benz, and served as Senior Vice President of Global Alliances and Channels at Zoovu - a market-leading AI product discovery company. She's a second-time founder, a Canva Ambassador, and the host of the In Her Shoes podcast, which is in the Top 10 of UK career podcasts and is listened to in 64 countries. She also closed her pre-seed round on the back of her personal brand alone, and she's here to show you exactly how.
What you'll take away from this session
How to build a personal brand that generates leads and warms up your pipeline without relying on ad spend
The specific approach Lamees used to close her pre-seed round through her personal brand, and what she's doing differently at the seed stage
How to show up strategically in rooms (virtual and physical) so that networking actually converts
What to post, where to post it and why most founder content doesn't drive business results
How to position yourself as the go-to person in your space without spending hours a week on content
We don't share the recording afterwards, so if you want to be in the room, you need to show up live.
12pm UK time
1pm FR/DE time
Please note that the time on the website is based on DE time. Register for a Zoom call to add timezone-relevant time to your diary.
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is for founders who know their personal brand matters but aren't sure how to make it work for them. You might be posting occasionally, showing up to networking events, and still finding that your pipeline is quiet, your outreach is slow, or your fundraising conversations feel like starting from scratch every time.
The problem isn't effort, it’s your strategy. A personal brand that's built around visibility for its own sake won't close a deal or warm up an investor. One that's built around your business goals will do all three: bring in clients, open doors, and make fundraising feel less like cold calling and more like people already knowing why they want to back you.
Lamees built her personal brand while building RISER from the ground up, and it became one of her most powerful business tools.
In this session, she's sharing the practical framework behind it.
Businettes Community
Businettes is a pan-European community where female founders feel inspired, equipped and supported to succeed. Through action-driven webinars, events and a community that genuinely roots for one another, we bring together women who are serious about building something and want to do it alongside people who get it. Free to join.