FEMALE FOUNDER Workshop
Marketing Fundamentals for Founders
A Workshop with Lottie Unwin, Founder of Brand Hackers and Up World
(Session in English)
Most founders know they need to market their business. They post on social media, send the occasional email, try a bit of everything and hope something lands. The problem isn't effort. It's that without a clear strategy behind it, even the best content disappears into the noise.
This session is about building the strategy that makes everything else work.
Lottie Unwin started her career at Procter & Gamble, learning brand fundamentals inside one of the world's most rigorous marketing organisations, before moving into the startup world and founding three businesses of her own. Brand Hackers is a fractional marketing agency that has worked with over 100 brands a year. Up World is a 1,100-member community for ambitious marketers. Up Talent is a specialist recruitment matchmaking service. She has also helped brands like PROPER double their revenue in three years, has been named one of Management Today's 35 Under 35, and hosts The Marketing Hustle podcast, which has reached over 50,000 listeners. She is known for saying what others are too scared to say - and this session will be no different.
What you'll take away from this session
What a simple, insight-driven marketing strategy actually looks like for a small business, and how to build one without a big team or budget
How to stop doing everything and focus on the marketing activities that will actually move the needle for your business right now
What founders consistently get wrong about marketing, and the mistakes Lottie sees most often when working with early-stage brands
How to think about your positioning and messaging so that your marketing actually connects with the right people
What good marketing looks like at different stages of growth, and how to know when to shift your approach
How Lottie applied P&G-level brand rigour to the startup world, and what that means for founders working with limited time and resource
12pm UK time
1pm FR/DE time
Register for a Zoom call to add timezone-relevant time to your diary.
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is for founders who are doing their own marketing and starting to wonder if they are doing it right. You might be posting consistently and not seeing results. You might be trying a bit of everything and not sure what is actually working. Or you might be at the stage where you know you need a proper strategy but have no idea where to start.
The problem most founders run into is not a lack of effort. It is a lack of strategy. Marketing without a clear foundation is just noise, and no amount of content, ads, or social posts will fix that. Lottie has spent over a decade working with founders who are exactly where you are, and she has a very clear point of view on what works and what doesn't.
This is not a session about tactics. It is a session about building the foundation that makes your marketing actually work — so that every hour you spend on it counts.
Businettes Community
Businettes is a pan-European community where female founders feel inspired, equipped and supported to succeed. Through action-driven webinars, events and a community that genuinely roots for one another, we bring together women who are serious about building something and want to do it alongside people who get it. Free to join.