FEMALE FOUNDER LIVE TALK
How Visual Identity Turns a Product into a Brand An AMA with Kim Innes, Founder of Humble Crumble
(Session in English)
Most founders know their product inside out. But knowing your product and knowing how to make it look, feel and land like a brand are two very different things - and the gap between them is where a lot of great businesses stay invisible for longer than they should.
This session is about closing that gap, with someone who has done it from scratch.
Kim Innes built Humble Crumble from a single market stall into a five-site London brand with a Forbes 30 Under 30 award, an Everywoman Scale Up award, and a spot on NatWest x The Telegraph's 100 Female Entrepreneurs to Watch. She's also been featured in The Sunday Times Style Magazine. But the part most people want to know about is how she made a crumble look so good that people queue for it, post it, and come back for more. That didn't happen by accident, and in this session, she's going to walk you through exactly how she thought about it.
What you'll take away from this session
How Kim developed the menu and visual identity of Humble Crumble, and the thinking behind every decision
What it takes to build a brand that's recognisable from a market stall to five London locations
How to create a product that people want to photograph, share and talk about
What the early days of building in a category no one understood actually looked like, and how she kept going
The real decisions behind growing from one stall to a multi-site business without losing your brand's point of view
This is a live, open conversation with your questions, her answers
We don't share the recording afterwards, so if you want to be in the room, you need to show up live.
12pm UK time
1pm FR/DE time
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is for founders who have a product they believe in but aren't yet sure how to make it feel like a brand, or for those who have been building for a while and sense that something about their visual identity isn't quite landing, but can't put their finger on why.
You might have a logo, a colour palette, maybe even a website. But if customers aren't immediately getting what you're about, if your product doesn't photograph the way you want it to, or if your brand feels a bit like everyone else's in your space, this is the session for you.
Building a visual identity that actually reflects your product and connects with the right people isn't about having a big budget or hiring an expensive agency from day one. Kim figured this out in real time, on a market stall, with customers in front of her. She'll share what she learned, what she'd do differently, and what made the difference between Humble Crumble being just another food stall and becoming a brand people genuinely love.
Businettes Community
Businettes is a pan-European community where female founders feel inspired, equipped and supported to succeed. Through action-driven webinars, events and a community that genuinely roots for each other, we bring together women who are serious about building something — and who want to do it alongside people who get it. Free to join.