Most founders are solving problems they don't have yet. Lottie Unwin, founder of Brand Hackers, breaks down nine marketing mistakes she sees on repeat, from vague pain points to scattergun channels, and exactly what to do instead.
Read More
Elsie scaled Bybi Beauty into 3,000+ retail doors worldwide, including Boots, Target and Sephora, before exiting in 2024. In this Businettes Academy session, she shares exactly what it takes to land retail partners, negotiate margins, and know when you're actually ready to expand internationally.
Read More
When Milda Mitkutė co-founded Vinted, it wasn’t a startup — it was a side project with no budget and no business model. In this powerful AMA, she shares what really matters in the early stages: falling in love with the problem, building ugly, moving fast, and knowing when to ask for help. This one’s packed with founder gold.
Read More