Most founders are solving problems they don't have yet. Lottie Unwin, founder of Brand Hackers, breaks down nine marketing mistakes she sees on repeat, from vague pain points to scattergun channels, and exactly what to do instead.
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Elsie scaled Bybi Beauty into 3,000+ retail doors worldwide, including Boots, Target and Sephora, before exiting in 2024. In this Businettes Academy session, she shares exactly what it takes to land retail partners, negotiate margins, and know when you're actually ready to expand internationally.
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