FOUNDER LIVE TALK
Live Talk with Daniel Wardle, Founder of The Founder Sales Club
(Session in English)
Selling is a core founder skill — yet many early-stage entrepreneurs struggle with building a clear, structured, and effective sales approach. Daniel Wardle, founder of the Founder Sales Club and former top sales rep at edtech unicorn Multiverse, coaches founders across Harvard’s MBA programme and Europe’s leading accelerators. His expertise: helping founders build repeatable sales processes and the confidence to sell.
In this practical session, Daniel shares the 10 most common founder sales mistakes he sees in hundreds of coaching sessions. From unclear value propositions to ineffective qualification and messy processes, you’ll learn exactly what holds founders back — and how to fix it with simple, action-oriented techniques.
What you’ll learn:
The 10 biggest sales mistakes early-stage founders make
How to build a repeatable, scalable sales process
How to clearly communicate value and handle objections
The mindset shifts needed to sell with confidence
Practical steps to strengthen your sales skills fast
🗓️ When: February 24th
⏰ Time: 12pm UK time, 1pm DE/FR
📍 Where: Zoom
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is perfect for early-stage founders, entrepreneurs, and anyone responsible for driving sales in a startup. Whether you’re just beginning to build your sales process or already selling to your first customers, this workshop will help you understand what truly matters in founder-led sales.
You'll learn the most common mistakes founders make, why they happen, and how to avoid them — with practical strategies you can implement immediately. Led by Daniel Wardle, Founder of The Founder Sales Club, this session will give you clear frameworks, repeatable processes, and the confidence to sell more effectively.
Businettes Community
Businettes is a free European community for female founders and early-stage entrepreneurs in the UK, Germany, and France. It offers peer support, workshops, and networking events designed to help women start and scale their businesses. Join Businettes to connect, learn, and grow together. 🚀