Female FOUNDER LIVE TALK
Live Talk with Irene Pessala, Paid Social Consultant
(Session in English)
Paid Social can feel overwhelming - but once you understand how the Ads Manager really works, you unlock one of the most powerful growth tools available to your business.
In this hands-on session, our expert speaker - a Paid Social Consultant with 8+ years of experience managing campaigns from early-stage SMEs to six-figure monthly budgets - will guide you through the essentials you need to get started confidently.
What you’ll learn
✨ Why Ads Manager beats “boosting” every time
Understand the difference, and why boosting posts limits your results.
✨ Live demo of a Facebook & Instagram campaign setup
Step-by-step guidance on choosing the right objective, defining your audience, and structuring your campaign for success.
✨ Targeting that actually works
How to set up audiences that convert - without wasting budget.
✨ What your ads should say and look like
The bare-minimum creative and messaging foundations you need before pressing “publish.”
If ads feel confusing or you’ve tried a few things without much traction, this session will cut through the noise. You will walk away with a simple, workable starting point that actually makes sense.
Ideal for founders who want results, not guesswork.
- Register for free -
Exclusive Online Session for Female Founders
Who is this Online Session for?
This session is perfect for early-stage founders, entrepreneurs, and anyone responsible for marketing or growth. Whether you’re about to run your first ads or want to finally understand Meta Ads Manager, this workshop will give you the clarity you need to get started.
You’ll learn why boosting posts rarely works, what really matters inside Ads Manager, and how to set up campaigns that support your business goals. Irene will guide you through choosing the right objectives, targeting effectively, and creating ads that perform.
Led by Irene Pessala, Paid Social Consultant, this session will give you practical foundations, simple frameworks, and the confidence to run effective Meta ads without wasting budget.
Businettes Community
Businettes is a free European community for female founders and early-stage entrepreneurs in the UK, Germany, and France. It offers peer support, workshops, and networking events designed to help women start and scale their businesses. Join Businettes to connect, learn, and grow together. 🚀