In this session, Karina Savoie, founder of The New Way AI, reveals the secrets to integrating AI into your workflows and making it a game-changer for your team. Learn how to map out business processes, identify areas for automation, and implement smart strategies that save time and reduce stress. With years of experience in AI and automation, Karina provides actionable frameworks and tools to help you leverage AI effectively and transform your business operations.

In this session, Jelena Skene, Co-founder of Pressflow, reveals the secrets to creating impactful press campaigns that go beyond media mentions. Learn how to craft compelling press releases, connect with the right journalists, and measure your PR success – all while staying true to your brand's story. With years of experience running a global media network and working with top brands, Jelena offers actionable strategies that will take your PR game to the next level.